What's in the Box

“1000 songs in your pocket.” Those five words were perhaps the most famous of Steve Jobs’ life. After releasing his iPod in October of 2001, the entire technology and music industries have changed. People believed it couldn’t be done and were forever bound carrying a cd player and an enormous cd case around to listen to their favorite artists. Unfortunately for the 90s edition Sony walk-man, Steve Jobs proved everyone wrong. E=MC2. We’ve all seen this equation at some point in our education years. More recently, you might have seen this somewhere in the popular sitcom the Big Bang Theory. This equation made Albert Einstein a household name. Now 50+ years after his death, his face along with those three letters can be found on any number of t-shirts worn by hipsters and science enthusiasts. He had cracked the code and was able to eloquently bring the major forces of mass, speed and light in one nice and neat equation. Jobs and Einstein were lightyears ahead of their time. Their outside-of-the-box thinking and their need to challenge the impossible, played a major role in moving science and technology forward to where it is today. People might look at these icons and want to immediately think differently than everyone else and be the smartest guy in the room. The clear fact that these people seem to forget is that both Jobs and Einstein knew everything in the box before thinking outside of it. Do you think that Steve went immediately to making the iPod before learning how to code simple programs? Do you think that Einstein never learned what 2 + 2 is before figuring out a major conundrum of the universe? Of course not. Why then, are you so quick to jump on the next wave of training techniques and buy the latest gym accessory before putting your time in and getting strong? Doesn’t make sense right? I recently made the mistake of getting too fancy with a client’s program and had them try to squat with 30% of the 1RM with 50% of chains at the top. When it came time to load the barbell with the 30% of weight, I did the calculation and it turned out to be 20 kg. Literally an empty bar. I immediately scratched that dumb program (that I had written) and had him do a basic training technique of triples going as heavy as possible. What I failed to realize was that this client wasn’t ready nor needed to think outside of the box when it came to training. Simply increasing their intensity and trying to push them to go harder and heavier could work. Don’t get caught up in trying to outsmart and outthink the strongest guy in the room before paying the iron price of getting strong. Einstein started with 2 + 2 so it won’t kill you to do 5 sets of 5 for a bit. That client added 30 pounds in 4 weeks to their squat by the way. They're still filling up the box

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